Don’t confuse the message with the medium.
This is the new mantra for established business models that are finding it difficult to adapt to the 21st Century. The primary example often quoted is that of newspapers. The message in this case is a rigorous journalistic approach to news coverage and strong editorial comment. The medium doesn’t matter, be it paper, a blog, or what ever.
The same can therefore be applied to Higher Education. People want quality, rigour, challenging, all combining to change them and their thinking, improving their knowledge and experience. The medium, in this case university, is again becoming questionable.
So from this week’s reading,
What can brick and mortar Universities do to adapt, innovate, remain both competitive and relevant in this situation? In essence, become part of the 21st century? We will discuss the issues universities face and how they can meet the demands of students for flexibility.
This obviously starts from the point that it is actually a good thing for universities to remain and persist in being the gatekeepers of accreditation for degree qualifications. This might not always be the case, certainly in specific areas where professional qualifications might hold greater kudos. Added to this, it is projected that bricks & mortar universities can’t meet the increasing future demand for higher education globally, they couldn’t be built fast enough.
It’ll be interesting to do further reading from this week of the course to develop a greater understanding.